Kyleena | word of mouth

As part of Bayer's launch campaign for Kyleena, one of their IUD products, we created an online video that expanded the story of one of their TV commercial's main characters. In this video Katie tells us all about how she made the decision to get Kyleena.

Credits
Agency: McCann HumanCare, NY.
EVP, Executive Creative Director : Augé Reichenberg
SVP Group Creative Director: Doug Welch
VP, Creative Director: Jan Franks
Senior Art Director: Lourica Halteh
Copywriter: Ali Nasser
Director: JJ Adler
Production Company: Union NY