What if answering one question could improve peoples' lives?
Awards
- Silver - Branded Content - Non-fiction series or film - Dubai Lynx 2015
- Bronze - Branded Content - Integrated Campaign - Dubai Lynx 2015
- Shortlst - PR - Brand Voice - Dubai Lynx 2015
Credits
Agency: Publicis ME/Dubai
Regional Executive Creative Director: Alex Brunori
Executive Creative Director: Ramzy Haddad
Art Director: Lourica Halteh
Copywriter: Rewa Zeinati
Client Services Director: Maya Khammar
Associate Account Director: Teddy Abdelnour
Directors: Henry Chen & Ssong Yang
Production Company: Filmmaster ME
Sohat, meaning health in arabic, is the oldest bottled mineral water in Lebanon. After being silent for many years they wanted to revive their brand with a fresh and new visual communication while maintaining their authenticity and reputation. Under the platform: Health, we wanted to illustrate the art of healthy living.
Credits
Agency: Leo Burnett Beirut
Photographer: Lois Greenfield
Creative Director: Areej Mahmoud
Associate Creative Director: Davina Atallah
Art Director: Lourica Halteh
Photographer: Lois Greenfield
Today, Lebanon's youth believe their country cannot support their dreams. A result of 38 years of instability and corrupt politics.
What they don't know is that back in 1960, a group of ambitious students led by a math professor came together for an incredible project:
Getting Lebanon into the Space Race.
The Lebanese Rocket Society was born as a modest venture but soon became the pride of the nation.
8 years later, just before their Cedar Rocket was about to be launched into space, the program was suddenly aborted under international political pressure. And the dream was buried in time.
Brief:
In 2013, a documentary was about to revive this forgotten story.
We wanted to excite the youth about the film before it was launched.
Idea:
We used different mediums that the youth in Lebanon interact with to introduce The Lebanese Rocket Society and ultimately drive them to want to learn more and go watch the movie.
Awards
- Bronze - Dubai Lynx 2014, Direct
- Bronze - Dubai Lynx 2014, Outdoor (Ambient)
- Shortlist - Dubai Lynx 2014, Media
Credits
Agency: Leo Burnett Beirut
Sr. Communication Executive: Diego De Artisegui
Creative Director: Areej Mahmoud
Regional Creative Director: Malek Ghorayeb
Associate Creative Director: Davina Atallah
Art Director: Lourica Halteh
Junior Art Director: Leen Charaffedine
An interactive coffee vending machine that gives you a free coffee in exchange for tweeting the reason you wake up for every morning.
Outbox is a Lebanese annual international short film festival that takes place in the Roman Baths in Downtown, Beirut. We worked on campaign to communicate the event which included 5 TVCs.
Credits
Agency: Leo Burnett Beirut
Creative Director: Areej Mahmoud
Associate Creative Director: Davina Atallah
Copywriter: Grace Kassab
Art Director: Lourica Halteh
Director: Wissam Smayra
Production House: Clandestino
Warde is a Lebanese Fabric store. We used their fabrics to create visuals that represent different seasons. These visuals were used for large scale wall displays and billboards.
Credits
Agency: Leo Burnett Beirut
Creative Director: Areej Mahmoud
Associate Creative Director: Davina Atallah
Art Director: Marya Ghazzaoui, Laura Halteh
